Purpose and leadership

Plants by the lake with the sun setting behind a building in the background

    

Leadership

The Executive Board meets quarterly to discuss performance against strategic objectives, current and future projects, and innovations, as well as discussing any issues which may impact the day-to-day running of the business in the short- to medium-term.

The Executive Board delegates oversight of day-to-day operations and activities to the Operating Board, which meets monthly and includes the Chief Executive Officer, the Chief Financial Officer, a Non-Executive Chairman and four senior managers.

Purpose

Our ambition is to become the UK & Ireland’s No1 premium leisure business.

Our People Framework, which outlines our approach to people management, supports this goal and sets out our purpose – we build better worlds. Center Parcs really is a place like no other, a unique combination of nature and activities, a place of wonder, laughter and fun. A better world. A better world for our guests to be at the center of their world with their families. A better world for all of us to work and thrive. A better world for nature to be protected, sustained and encouraged to flourish.

The People Framework is embedded across the business and is supported by a new set of values which are expected to be demonstrated by every colleague, the Executive Board and the Operating Board:

  • We care - we care about and do the right thing for our guests, colleagues, the environment and our communities. We see everything through our guests’ eyes. We empathise and act. It’s instinctive, never forced. We are constantly in pursuit of their smile.
  • We’re brave - to stay unique, we are always open to change. We look to the future, question the status quo, innovate and move forward. We’re adaptable and take accountability. We bravely try something new, even if it's different to what’s come before, unafraid of making mistakes.
  • We’re determined - we’re proud of what makes us special and are determined to keep it that way. We set goals and stick to them. We look for solutions; are curious, encouraging suggestions from all to keep us focused on building better worlds.
  • We’re naturally us - we accept everyone and celebrate our individuality, our character and our differences. Everyone should feel welcome and included. We’re genuine, always ourselves, at ease and authentic, but held to the highest standards.

These values are key to our culture. It’s who we are and how we turn up that makes all the difference. We seek to recruit colleagues who display these values and communicate them to colleagues throughout their employment, via inductions, ongoing training, appraisals and briefings.

The People Framework includes ‘natural conversations’ designed to encourage regular and informal ‘check ins’ between team members and managers. Our appraisal system looks at how colleagues are performing in their role, as well as how well they are displaying these new values.

We also provide access to a Wellbeing Hub, which gives all colleagues access to health and wellbeing services, including face-to-face counselling, and operate an independent Whistleblowing Hotline where colleagues can report misconduct or unethical behaviour, either online or via telephone.


Board governance 

A view through the trees of lodge roofs

Financial reporting & controls

Lodges and trees overlooking a lake

Regulatory compliance

A view through the trees of the exterior of an executive lodge